Paystri

Challenge

As a full-service, integrated payment acceptance and technology provider in a highly competitive space, Merchant Consulting Group came to Brandigo to help them rebrand in order to be seen as a fresh, relevant provider with state-of-the-art technology capabilities.

Solution

Using primary research, a comprehensive industry/ market assessment, and client workshops, Brandigo developed a fresh, yet aspirational, new brand and positioning strategy focused on a unique consultative approach to payment processing, resulting in the new brand name and brand identity, Paystri. The name came from the hybrid of words “Payments” and “Pastry” combining what they do and the importance of staying fresh to ensure the very best product, service and outcomes (such as a brand headline of “Payment Solutions. Baked Fresh”). Paystri’s re-energized brand became a clear, powerful and well-articulated, new brand that resonates within the payment space.