About Us

Brandigo helps leadership teams restore strategic clarity as organizations evolve.

Three people are sitting on a couch in front of a brick wall.

As companies grow, expand offerings, enter new markets, integrate AI, or shift direction, it becomes increasingly difficult to maintain a shared understanding of where the business is going and how different teams should consistently reinforce that direction.


The result is often experienced as messaging drift, shifting priorities, repeated alignment conversations, and execution that feels increasingly difficult to sustain.


For nearly 30 years, Brandigo has helped organizations identify the underlying issues driving these patterns and restore the clarity needed to align leadership, strategy, and execution.


We work with leadership teams at moments when the business has evolved, but the organization's shared understanding of that evolution has not fully kept pace.

Leadership Team

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MATT BOWEN

President, North America


Matt founded the company in 1996 and his area of expertise is brand strategy and creating exceptional workplace cultures that are driven by clear vision, purpose and strategy. He has been featured in The Wall Street Journal, Inc. Magazine, FORTUNE, CMO, and Entrepreneur. Matt holds a BS in Marketing from Indiana University, an MBA from the University of Surrey in the UK and teaches brand strategy at masters-levels programs. 
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MIKE GOLDEN

President, China

Mike has over 20 years of marketing experience, 16 of it in China. He has worked with over 100 brands in China to help them succeed in China. He regularly speaks on branding in China as a keynote speaker.


He has an MBA from the University of California, Berkeley, and B.A. from Cornell University. He was a reserve Navy Lieutenant. 
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CHRIS LANGATHIANOS

Global VP of Strategy 


Chris began his own brand journey very early working for some of the world’s best-known consumer brands before turning his attention to research and brand strategy development where he absorbs as many perspectives as possible to pinpoint what’s truly differentiating. Chris thrives on taking complex brand problems and unique brand attributes and packaging them into deceptively simple, yet game-changing creative solutions. 
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TRACY HARTMAN

Director of Strategic Operations 


Tracy brings over 20 years of experience developing strategies and leading strategic brand communications initiatives to drive awareness and elevate a brand to reach its full potential as a clear leader in its respective industry. She had worked with countless brands and industries including healthcare, life sciences, technology,  finance, lifestyle, outdoor, home improvement, manufacturing, education and entertainment.
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XIAO PING

Operations Director


Xiao Ping is one of the co-founders of Brandigo’s Shanghai office, working to develop the company for the last 18 years. She works on brand strategy – bringing a Chinese angle to multinationals looking to localize their brands in China, from positioning and messaging to campaign planning. She has worked with brands such as Goose Island Beer, Henkel, DSM, Beats Headphones, and many more. She was born and raised in Shanghai.